New Product Launches

10 Common Marketing Mistakes

1- WHAT ARE YOU SELLING? One of the biggest mistakes in industrial product marketing is not identifying or describing your products or services to the customer. Keep your descriptions simple and understandable for the greatest marketing success. 2- A GENERIC POSITION! Rather than trying to be all things to all people, find your niche. To get ahead, focus on your strengths, what you do best, and how you are different from the competition. 3- APPEALING TO EVERYONE. Find your target audience and gear your marketing plan to that audience. Marketing to a defined group allows you to better control how your message is Read More

The New 21st Century Sales Strategy

  We’re living in the digital age. Traditional marketing methods for selling industrial products are being replaced with digital marketing strategies that embrace evolving technologies. But the replacements don’t stop with your marketing department. Even traditional sales strategies are receiving an upgrade with the emergence of new tactics. Long gone are the days where you have to spend all day trying to find customers. Today, through the use of new sales techniques, customers have the information and technology to find you. An Overview of the New Way of Selling Industrial Products 21st century selling puts the buying power into the hands Read More

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