Marketing Plans

10 Common Marketing Mistakes

1- WHAT ARE YOU SELLING? One of the biggest mistakes in industrial product marketing is not identifying or describing your products or services to the customer. Keep your descriptions simple and understandable for the greatest marketing success. 2- A GENERIC POSITION! Rather than trying to be all things to all people, find your niche. To get ahead, focus on your strengths, what you do best, and how you are different from the competition. 3- APPEALING TO EVERYONE. Find your target audience and gear your marketing plan to that audience. Marketing to a defined group allows you to better control how your message is Read More

The Practical Guide to Marketing for Manufacturers

We’ve spoken about how outbound builds your brand, and how it differs from inbound marketing. Today, we’d like to take that a step further in this practical guide for manufacturing and industrial marketing in 2015. In this article, we’ll expound on these points: The Importance of Marketing Strategy How Different Outbound Channels Add Value Why Marketing is an Investment, Not an Expense Marketing for manufacturing companies requires a great deal of time, energy and investment. However, if you do it right, you will reap abundant rewards for years to come. Marketing Strategy: The Key to Success Great marketing happens through Read More

The Importance of Experience in Marketing

New marketing tools are created and abandoned every day. New channels for message distribution appear and skyrocket in popularity, only to fizzle just as fast.  New companies appear, shine brightly for a few months or years, then disappear. While marketing seems to be a young, constantly evolving industry – and it is, to an extent – the fact is that 99% of what actually works in marketing today is simply a new variation on a very old theme: Make a great product or provide a great service Differentiate the product or service from competitors Offer it at an acceptable price Read More

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