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How E-commerce Can Increase Sales for your Industrial Company

Does your company sell industrial products to other businesses? Here in the digital age, there are many compelling reasons to add to your company’s sales channels using e-commerce. Let’s explore whether or not e-commerce is right for your industrial company and how adding online selling can not only increase your sales growth but also your overall digital footprint through enhanced search ranking, referring links, content and validity.  E-commerce is accessible 24/7, 365 days a year. This gives your target audience or market ultimate flexibility to purchase your goods anywhere and anytime. A well-executed e-commerce website gives businesses the perfect opportunity Read More

The Importance of Case Studies in Manufacturing

While client testimonials can be powerful, they can sometimes be taken with a grain of salt. Case studies, however, provide a step by step demonstration of your capabilities, and more importantly, how they benefited a specific client. Well constructed and properly written case studies don’t just state that a customer was satisfied, it shows how you satisfied them. They are equally as effective for B2B and B2C manufacturers. Here are some tips and tricks for creating compelling case studies for manufacturers. Start with Client Goals.  This demonstrates you were listening and understood what the client wanted to accomplish. Make sure Read More

4 Ways Content Marketing Brings Value

  According to a recent survey provided by TMG Custom Media & Marketing Tech Blog, 61% of consumers said that they feel better about a company that delivers custom content on a consistent basis. That’s an impressive statistic. With every passing day, it’s becoming more and more important to invest in content. The value it brings businesses of all industries is clear. By ignoring the statistics, companies fall further and further behind their competitors. Content Marketing: Helps With Search Engine Optimization Search engines like to see dynamic websites. That means that you need to keep it updated with new, valuable Read More

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