STRATEGY

Smarter Marketing: Leveraging Google Analytics

Ever wondered why your leads are thin, or your close rate isn’t happening for the leads you do receive?  Google Analytics is a free website resource that monitors websites, allowing you to gain valuable insight into your audience.  Discover traffic sources, visitors’ demographics, which pages they visit and which cause them to exit. With this marketing intelligence, you’re able to improve areas of the site that are weak. Products and services on pages that are trending upward can be relayed to the sales force to act upon. By monitoring the traffic and the audience location, a more accurate connection can Read More

Pay-Per-Click Advertising: Low Risk, High Reward for Industrial Manufacturers

If you’re not getting enough organic traffic to your industrial website, it may be time to invest in pay-per-click (PPC) advertising, an effective online marketing strategy for manufacturers. Pay-per-click advertising is considered “buying your way to the top” of search engines. It is effectively an auction for key phrases. The higher the bid, the higher your ad appears. Nothing is charged until the ad is “clicked through” to a landing page or website. There are three choices of paid ads: 1. Text ads on the top and bottom of Google, Yahoo and Bing 2. Display, or visual, ads shown on Read More

10 Common Marketing Mistakes

1- WHAT ARE YOU SELLING? One of the biggest mistakes in industrial product marketing is not identifying or describing your products or services to the customer. Keep your descriptions simple and understandable for the greatest marketing success. 2- A GENERIC POSITION! Rather than trying to be all things to all people, find your niche. To get ahead, focus on your strengths, what you do best, and how you are different from the competition. 3- APPEALING TO EVERYONE. Find your target audience and gear your marketing plan to that audience. Marketing to a defined group allows you to better control how your message is Read More

The Importance of Case Studies in Manufacturing

While client testimonials can be powerful, they can sometimes be taken with a grain of salt. Case studies, however, provide a step by step demonstration of your capabilities, and more importantly, how they benefited a specific client. Well constructed and properly written case studies don’t just state that a customer was satisfied, it shows how you satisfied them. They are equally as effective for B2B and B2C manufacturers. Here are some tips and tricks for creating compelling case studies for manufacturers. Start with Client Goals.  This demonstrates you were listening and understood what the client wanted to accomplish. Make sure Read More

7 Ways to Promote New Industrial Products

So, you’re about to release a new industrial product and you want to make some sales? In order to maximize your launch, you need to create a strong marketing strategy. It will guide your marketing efforts and ensure that you get the biggest bang possible. When it comes to promoting new industrial products, here are 7 core tactics for the campaign. 1. Develop Engaging eBlasts When someone opts in to your email list, this is called “permission based marketing”. It’s a way to get your message in front of people who want to hear from you. Develop an engaging, custom email Read More

4 Ways Content Marketing Brings Value

  According to a recent survey provided by TMG Custom Media & Marketing Tech Blog, 61% of consumers said that they feel better about a company that delivers custom content on a consistent basis. That’s an impressive statistic. With every passing day, it’s becoming more and more important to invest in content. The value it brings businesses of all industries is clear. By ignoring the statistics, companies fall further and further behind their competitors. Content Marketing: Helps With Search Engine Optimization Search engines like to see dynamic websites. That means that you need to keep it updated with new, valuable Read More

The New 21st Century Sales Strategy

  We’re living in the digital age. Traditional marketing methods for selling industrial products are being replaced with digital marketing strategies that embrace evolving technologies. But the replacements don’t stop with your marketing department. Even traditional sales strategies are receiving an upgrade with the emergence of new tactics. Long gone are the days where you have to spend all day trying to find customers. Today, through the use of new sales techniques, customers have the information and technology to find you. An Overview of the New Way of Selling Industrial Products 21st century selling puts the buying power into the hands Read More

Success In The 21st Century Means Rapid Evolution

If you want to sum up today’s business climate in a few simple words, look no further than Bob Dylan’s 50-year-old anthem: “The times they are a-changin’.” Not so long ago, many manufacturers profitably turned out products that now have been replaced by advancing technology. Companies that tried to hold onto the status quo lost ground or disappeared. Those that worked to reinvent themselves lived to flourish another day. Not unique to industry, this trend is also apparent in service-related businesses such as Gotham and its sister companies, X-Factor and MarketingGhost. A few years ago, social media marketing, responsive website Read More

The Practical Guide to Marketing for Manufacturers

We’ve spoken about how outbound builds your brand, and how it differs from inbound marketing. Today, we’d like to take that a step further in this practical guide for manufacturing and industrial marketing in 2015. In this article, we’ll expound on these points: The Importance of Marketing Strategy How Different Outbound Channels Add Value Why Marketing is an Investment, Not an Expense Marketing for manufacturing companies requires a great deal of time, energy and investment. However, if you do it right, you will reap abundant rewards for years to come. Marketing Strategy: The Key to Success Great marketing happens through Read More

Building Market Share on a Foundation of Positive Thinking

  Successful people have “vision”. They visualize success before it happens, then effectively take strategic steps to realize goals. That vision and positive thinking allow them to uncover opportunity in challenges that others miss. The best of these are known as “visionaries” – the highest compliment we can pay to a positive thinker. Thomas Edison, a visionary from the early 1900’s, once said “I have not failed. I’ve just found 10,000 ways that won’t work”. With positive thinking, we can see the possibilities – even in the midst of a crisis as dire as the “Great Recession” that has gripped Read More

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