Social Media

Why Social Media, E-mail and Video Marketing Matter

Although it can be difficult to quantify the value of social media, e-mail marketing and video marketing for industrial companies, there are three distinct ways that these tools can help your business. 1.  Relationships, Partnerships, Trust Building Social media, e-mails and videos generate more exposure for your business on various platforms. Social media is immediate and welcomes two-way conversations with prospects. According to Psychology Today, studies prove that people retain stories told through videos better than any other medium. Video marketing offers customers a visual tour of the company or effectively highlights processes—building genuine trust and authenticity. 2.  Constant contact Read More

7 Ways to Promote New Industrial Products

So, you’re about to release a new industrial product and you want to make some sales? In order to maximize your launch, you need to create a strong marketing strategy. It will guide your marketing efforts and ensure that you get the biggest bang possible. When it comes to promoting new industrial products, here are 7 core tactics for the campaign. 1. Develop Engaging eBlasts When someone opts in to your email list, this is called “permission based marketing”. It’s a way to get your message in front of people who want to hear from you. Develop an engaging, custom email Read More

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