Direct Marketing

Hit the Bullseye with Target Marketing

Mass marketing is not as effective as it once was. It had its heyday when we had a choice of three major channels on TV and limited options for mass media otherwise. We’re all but immune to the huge campaigns that bombard us from every angle, especially since we know that the same message is going out to millions of people and it has little or nothing to do with us. But, when personal correspondence is received, we immediately take notice, because it involves us as individuals. Target Marketing leverages personalization by delivering a marketing message so perfectly focused on Read More

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