SALES FUNNEL

10 Common Marketing Mistakes

1- WHAT ARE YOU SELLING? One of the biggest mistakes in industrial product marketing is not identifying or describing your products or services to the customer. Keep your descriptions simple and understandable for the greatest marketing success. 2- A GENERIC POSITION! Rather than trying to be all things to all people, find your niche. To get ahead, focus on your strengths, what you do best, and how you are different from the competition. 3- APPEALING TO EVERYONE. Find your target audience and gear your marketing plan to that audience. Marketing to a defined group allows you to better control how your message is Read More

The Importance of Case Studies in Manufacturing

While client testimonials can be powerful, they can sometimes be taken with a grain of salt. Case studies, however, provide a step by step demonstration of your capabilities, and more importantly, how they benefited a specific client. Well constructed and properly written case studies don’t just state that a customer was satisfied, it shows how you satisfied them. They are equally as effective for B2B and B2C manufacturers. Here are some tips and tricks for creating compelling case studies for manufacturers. Start with Client Goals.  This demonstrates you were listening and understood what the client wanted to accomplish. Make sure Read More

7 Ways to Promote New Industrial Products

So, you’re about to release a new industrial product and you want to make some sales? In order to maximize your launch, you need to create a strong marketing strategy. It will guide your marketing efforts and ensure that you get the biggest bang possible. When it comes to promoting new industrial products, here are 7 core tactics for the campaign. 1. Develop Engaging eBlasts When someone opts in to your email list, this is called “permission based marketing”. It’s a way to get your message in front of people who want to hear from you. Develop an engaging, custom email Read More

4 Ways Content Marketing Brings Value

  According to a recent survey provided by TMG Custom Media & Marketing Tech Blog, 61% of consumers said that they feel better about a company that delivers custom content on a consistent basis. That’s an impressive statistic. With every passing day, it’s becoming more and more important to invest in content. The value it brings businesses of all industries is clear. By ignoring the statistics, companies fall further and further behind their competitors. Content Marketing: Helps With Search Engine Optimization Search engines like to see dynamic websites. That means that you need to keep it updated with new, valuable Read More

The New 21st Century Sales Strategy

  We’re living in the digital age. Traditional marketing methods for selling industrial products are being replaced with digital marketing strategies that embrace evolving technologies. But the replacements don’t stop with your marketing department. Even traditional sales strategies are receiving an upgrade with the emergence of new tactics. Long gone are the days where you have to spend all day trying to find customers. Today, through the use of new sales techniques, customers have the information and technology to find you. An Overview of the New Way of Selling Industrial Products 21st century selling puts the buying power into the hands Read More

6 Steps to Maximize Trade Show Success

Industrial B2B marketers often invest more in trade show marketing than any other medium. Why? Because the opportunity for interpersonal access and influence to ideal customers is optimized. The Center for Exhibition Industry Research (CEIR) provides insightful statistics about marketing effectiveness among trade show visitors: 88% have not spoken to your sales staff in the past 12 months. 76% say the trade show influenced buying decisions. 64% talk about the event with at least six other people. 76% requested a quote from a company. 26% signed purchase orders at the show. Like most good things in life, trade show success Read More

Hit the Bullseye with Target Marketing

Mass marketing is not as effective as it once was. It had its heyday when we had a choice of three major channels on TV and limited options for mass media otherwise. We’re all but immune to the huge campaigns that bombard us from every angle, especially since we know that the same message is going out to millions of people and it has little or nothing to do with us. But, when personal correspondence is received, we immediately take notice, because it involves us as individuals. Target Marketing leverages personalization by delivering a marketing message so perfectly focused on Read More

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